A New York City native, Ross comes to film
production from a very a different career path he initially took as a young
man. Upon his discharge from the military service in Japan and
the Far East, he returned to NYC. He started his civilian working life
in finance and management and made his way to Florida and never thought his
it would lead
into such a creative endeavor as film production.
Through happenstance and coincidence he got involved with an independent
film production announcement
of the building of sound stages at Universal Studios Florida
and Disney MGM Studios in Orlando.
In 1987 he formed
Producers Hotline, Inc.
Planet Media Group Group
to produce and provide production and management services to
incoming national and international producers wanting to shoot in Florida an
he opened an office on the back lot of Universal Studios
Florida's facility as one of first of several independent production and
production support companies at the studios.
and business promotional efforts lead to trips to NY, LA / Hollywood, The
Caribbean, Puerto Rico and London to promote Florida production with the
goal of bringing in Features, TV and Video production projects into the
state and Central Florida.
Ross involved himself
in the industry trade group, serving 5 years as an
officer on the Board of Directors of the then 300 member
Picture and Television Association
Florida Chapter) and as a past President. It goal was to promote
Florida film and TV production, it people, companies and the studio's
Through these experiences as Producer he gained
knowledge of the costs, budgeting and human and material resources and
Florida. Since he has he
worked on scores of feature films, music videos, national and foreign
broadcast television episodes.
A highlight of Ross'
accomplishments was his successful promoting of the use of the old downtown
Orlando City Hall scheduled for destruction through implosion.
By the vote
of City Council and working directly with the
Orlando Mayor's Office
Ross was given the rights as
to market the
'cinematic exploitation' of the "implosion and
demolition of Orlando City Hall",
a 9 story, 80,000
sq. ft. building.
His son Steven,
State University film school graduate
is one of the "first call" film production managers in Florida having
produced, production managed
hundreds of projects and has a firm grip of Florida's crew, equipments and
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